TJM STARS IN GLOBAL MITSUBISHI
TRITON LAUNCH
Mitsubishi Motors Corporation recently launched the all-new Triton at its World Premiere in Bangkok, Thailand
To demonstrate the ability of the all-new Triton to conform to all segments of the market, the Triton World Exhibition featured three vehicles decked out in the latest TJM 4×4 accessories.
TJM says the collaboration between its company and Mitsubishi shows just how adaptable this vehicle can be, stating that it is an ideal choice for those looking to live an offroad lifestyle and get more from their vehicle.
Globally, Mitsubishi Motors has produced approximately 5.6 million pickup trucks over the last 45 years since first launching in 1978.
TJM says Mitsubishi Motors has chosen to collaborate with it due to its 50-plus years of experience producing high quality 4×4 accessories.
As part of the collaboration, TJM fully designed and developed a range of 4×4 and outdoor adventure accessories for the global launch of the all-new Triton.
The sixth generation all-new Triton launch was nine years in the making and is based on the product concept, “Power for Adventure.”
Mitsubishi expects to produce 200,000 Tritons per year to export to more than 100 countries around the world.
Aeroklas, owner of the TJM brand, distributes 4×4 aftermarket accessories to 116 countries around the world, making them well placed to service the global needs of Mitsubishi customers.
TJM says its engineers in Australia and Thailand have worked tirelessly to develop 46 different products custom designed for the all-new Triton in time for the launch of the new vehicle in Thailand.
The collaboration makes use of Aeroklas, TJM and XGS custom designed products, with the products developed including enhanced vehicle protection, suspension upgrades, recovery gear, snorkels, camping gear, lighting and a host of other accessories.
“We’re excited to see this work finally come to life with Mitsubishi Motors Thailand,” TJM Thailand Deputy Managing Director, Trin Yiamyongchai, said.
“The agile relationship we have with Mitsubishi has enabled us to produce accessories that will allow Triton customers to create bespoke vehicles that align with their exact needs and lifestyle.
“At TJM we know our customers want Power for Adventure, but we also know that they want to go that bit further and Take the Lead.
“Our range of accessories for the Triton empowers our customers to do exactly that; they can add the precise elements they need to make a real difference in whatever they choose to do.
“The team at Mitsubishi have been fantastic to work with and we thank them for making this so successful from the outset and look forward to everything the future holds.”
The all-new Triton will be rolled out in markets centering on the ASEAN and Oceania regions and is scheduled for launch in Japan in early 2024 for the first time in 12 years.
“We believe that the all-new Triton has the potential to disrupt the current challenging economic and market conditions, ultimately making a positive impact on our customers’ lives and businesses,” Mitsubishi Motors (Thailand) Co Ltd President and Chief Executive Officer, Eiichi Koito, said.
“The comprehensive all-new Triton lineup consists of variants designed to address all segments of the market.”
The all-new Triton is set to become a global strategic vehicle for Mitsubishi and with the news that the rollout in Oceania is not far away, Aeroklas Asia Pacific Group Chief Executive Officer Greg Kelly is keenly awaiting its arrival.
“This collaboration is a great opportunity for our business to go beyond the all-new Triton’s market segments and take that one step further,” Greg said.
“We can provide Mitsubishi’s customers the freedom to enhance a vehicle to their individual requirements.
“Here in Australia, the birthplace of TJM, we’re really excited by the prospect of this announcement and what this will mean for our customers.
“The Triton has consistently been a top-ranking vehicle in Australia and we can assist Triton customers to do a lot more with their vehicles.
For more from Aeroklas, visit www.aeroklasaustralia.com.au