CASTROL CELEBRATES GREAT PARTNERS AT THE GREAT RACE
Castrol hit the throttle on its 125-year anniversary celebrations by uniquely recognising its independent workshop customers at the iconic Bathurst 1000
The names of 27 of Castrol’s long-standing customers were integrated into the livery of the Castrol Racing Tickford Ford Mustang (#55) in advance of The Great Race – securing the workshops’ places in Mt Panorama history.
Castrol General Manager, Jane Carland, said the brand’s anniversary was a fitting time to acknowledge the loyal customers that continued to put their faith in Castrol.
“Independent workshops are an integral part of the Castrol team, and we wanted to do something visible and symbolic to say thank you for always trusting us,” Jane said.
“Castrol is woven into the fabric of The Great Race, so it made sense that we would do something extra special at Mt Panorama.”
A combined 500 years of Castrol history was on board for 161 exhilarating laps of the challenging 1000km race.
A portion of that history included HMR Australia – a workshop located in Bathurst’s neighbouring town of Orange.
Owner Jason Hunt said Castrol had been crucial to his business for over 16 years, but his relationship with the brand began almost 14 years earlier when he started his apprenticeship.
“Castrol have been absolutely critical to us as a small family-owned business,” Jason said.
“They have always backed us up…the product support is just phenomenal, and their coverage is enormous.
“They really made you feel part of the Castrol experience and team. It is just a well-known brand, it’s trusted, it is good quality, I have always stuck with it.”
As part of its anniversary celebrations, Castrol
has been showcasing its customers at each Supercars round, with loyal workshop owners receiving prominent branding on the #55 bumper over six racing weekends, along with an exclusive Castrol trackside experience and marketing support.
The unique activity has generated significant exposure for the small businesses – reaching hundreds of thousands of race attendees and millions of television viewers.
Barry Bangay Motors owner, Joel Evans, said attention from media and spectators was at an all-time high at the Sandown 500 after the legendary Castrol TOM’s livery was revealed for the first time.
“Seeing our logo on there, I’ll have those memories forever,” Joel said.
The team at Chris Colgrave Automotive from Launceston were also recognised for their loyalty during a spectacular round of racing at the Tassie SuperSprint.
After starting out selling pints and quarts of Castrol at his local service station as a 13-year-old, owner Chris Colgrave said Castrol was the only choice when he started his own business 27 years ago.
“We’ve never changed. When you’re on a good thing just stick to it,” Chris said.
“To have a business like ours, and our logo on the front of that car…it’s awesome. It is something that I would never ever have dreamed of.”
Jane said she was delighted that independent workshops across Australia continued to put their trust in Castrol.
“We’ve been committed to pushing boundaries through research, technology and racing for 125 years, and it’s a big part of why Castrol remains the brand of choice for manufacturers, professionals and enthusiasts,” she said.
“Castrol is a brand that is steadfast in its reputation for quality and reliability in all conditions, and this focus helps independent workshops build trust with their own customers.
“We remain relentlessly focused on accelerating our game, so our customers can accelerate theirs.”
For more information, visit www.castrol.com.au