The windscreen wiper manufacturer is upping the ante with its motorsport program this year

One of the world’s leading manufacturers of automotive windscreen wiper products, Trico, is presenting the company’s most comprehensive Australian motor racing marketing program to date in 2025.
After an outstanding inaugural season as the presentation sponsor of one of the country’s most exciting V8 powered motor racing series in 2024, the Trico TransAm Series returns this year across seven exciting rounds.
A major branding exposure boost for this year comes with three of the Trico TransAm races being held alongside Repco Supercar Championship rounds located at Hidden Valley Raceway in Darwin, The Bend 500, and the Adelaide 500.
Trico also returns for a second season with brand ambassador Cooper Murray who will be making his main series Supercars debut with Erebus Motorsport this season.
Cooper has proven to be one of the most exciting young racers to finally break into Australia’s top motor racing category, after his outstanding qualifying and racing performances in last year’s Supercars endurance races along with his superb wildcard debut at Darwin.
In addition to these two major motor racing marketing stages for the Trico brand, the company continues to support grass roots level motor racing with its sponsorship of the Victorian State Racing Series.
Trico also supports the Victorian Historic Racing Register and one of its major showcase events, the Phillip Island Classic.
“We couldn’t be happier with our motorsport marketing plan for 2025 and the exciting thing is that we have more exciting news to come, making this our biggest year yet both on and off the track,” Trico Asia-Pacific Sales Manager, Adam Rickard, said.
“We are delighted to be back with Trans-Am this season, the growth in popularity of this series will only grow with its appearance at three Supercar rounds this year, along with four exciting additional venues across the country.
“Cooper Murray is without doubt one of the most exciting Supercars rookies to join the series and we are very proud to join him for the ride ahead this season.
“Getting behind all levels of Australian motorsport is going to elevate all areas of Trico Australia.
“There will be plenty of tickets, hot laps and money can’t buy experiences for those following us on social media.
“Our Authorised Wiper Experts, in addition to all the other great rewards, will be presenting trophies at Trico TransAm events too.”

For more from Trico, visit www.tricoproducts.com.au