GOING THE EXTRA MILE

LIQUI MOLY believes in going the extra mile for quality

Lubricant specialist LIQUI MOLY says the statement, “motor oils made in Germany provide quality at the highest level,” is a promise it stands by.
It states “Made in Germany” is a valued designation of origin and promise of quality that many people worldwide trust in.
LIQUI MOLY has been developing and producing motor oils and additives in Germany since 1957 for an international market which now comprises more than 150 partner countries, including Australia.
In doing so, the company says it regularly sets new standards in quality and performance.
LIQUI MOLY’s solutions are largely based on ‘own’ formulations, which are frequently tested and adapted to current technical circumstances wherever necessary.
The company says the best raw materials, compliance with the highest specifications, and a complete testing process – from the ingredients to production and final delivery – ensure the highest level of safety and quality.
Motor oil must be able to do much more than lubricate and cool.
In modern engines, motor oil is really a structural component, with LIQUI MOLY stating that only an excellent motor oil that is pure liquid high-tech can enable an engine to develop its full performance while complying with all emission limits.
It must function at high temperatures and under extreme pressure. At the same time, modern motor oil removes combustion residues, abrasion, acids, water and fuel particles from the engine, while protecting the engine from corrosion and ensuring it is leak-tight.
Through continuous research and development by the LIQUI MOLY laboratory team, the company say it guarantees that its oils meet the growing demands and fulfill or even exceed the strict manufacturer approvals of the automotive industry.
As such, it states that customers can trust that LIQUI MOLY’s oils have all these properties and meet the requirements, stating they have been proven to meet the quality standards of several globally recognised organisations for the automotive sector.
It explains this is confirmed, for example, by the Letter of Conformance (LoC) for EELQMS (European Engine Lubricant Quality Management System) in connection with Atiel and the ACEA test sequences, as well as licenses issued by API (American Petroleum Institute) and obligations to JASO (Japanese Automotive Standards Organization).
In total, LIQUI MOLY has more than 300 specific approvals for motor oils from almost all international automobile manufacturers. Each individual approval obliges the company to exclusively produce and market the quality agreed with the OEM.
LIQUI MOLY notes that it sources the raw materials for its products from selected and reliable partners who supply the company with “the very best ingredients.”
Before these are processed, an in-depth incoming goods inspection and testing takes place in the laboratory – only if the ingredients meet the high requirements are they released for further use.
Before a product is added to the range, the research and development department carries out various trials and analyses, right up to practical testing.
LIQUI MOLY says it researches, develops and tests until all expectations are met, and the product creates real added value.
In cooperation with the standards committee the motor oil specialists take part in interlaboratory tests for both used and new oils, ensuing that among other things, the analytical methods and results are correct.
LIQUI MOLY explains the zero-defect strategy ensures that, in the end, only those products that are flawless actually make it into delivery, noting that error tolerances are unacceptable.
During production, it notes the product in question must pass through several stages of quality inspection: from the visual inspection of the finished product to the reliable laboratory testing of the formulation.
True quality is about exceeding expectations, delivering peak performance, and providing solutions that last longer and protect better, says LIQUI MOLY, stating that “only by choosing the highest quality ingredients and having state of the art production facilities, such as LIQUI MOLY, this can constantly be achieved.”

For more information, visit www.liqui-moly.com.au