The alliance will bring large-scale, interactive events to automotive enthusiasts nationwide

Motor Culture Australia says it is excited to announce a strategic partnership with Supercheap Auto, designed to bring large-scale, interactive automotive events to car lovers across Australia.
The collaboration is all about fostering community connections, delivering exclusive benefits, and enhancing the overall event experience for enthusiasts.
A highlight of these events will be the Supercheap Auto People’s Choice Award, offering winners Supercheap Auto gift cards to celebrate their passion for cars.
Supercheap Auto will enhance these events further through hands-on activations, delivering ‘DIY’ education and providing access to industry-leading products and support.
By nurturing a deeper connection with enthusiasts, this partnership aims to empower car lovers to explore and celebrate their passion for vehicles while gaining valuable insights and exclusive member benefits.
As part of this collaboration, Supercheap Auto will take on an active role within Motor Culture Australia’s event calendar, providing Supercheap Auto Club members with more touchpoints to explore and participate in exclusive events, all while connecting with fellow enthusiasts.
Motor Culture members will also have the opportunity to access exclusive deals and engage directly with Supercheap Auto’s wide range of brands.
“This partnership with Supercheap Auto allows us to elevate our events, offering even more value and excitement for enthusiasts,” Motor Culture Australia Chief Executive Officer, Tom Fu, said.
“We’re committed to building a community where passion for cars thrives, and Supercheap Auto is the perfect partner to help us achieve that.”
Supercheap Auto has already been an integral part of Motor Culture Australia events, solidifying their presence and commitment to the community, with an ongoing commitment for the foreseeable future.
“Supercheap Auto has always been dedicated to supporting the car culture in Australia, and partnering with Motor Culture Australia is a fantastic way to deepen that connection,” Supercheap Auto General Manager, eCommerce and Marketing, Andre Korte, said.
“Through this collaboration, we’re excited to connect with the car enthusiast community via activations, content, and exclusive offers at upcoming events.”
The organisations say this partnership marks a significant step in “strengthening the automotive community, delivering unparalleled value to enthusiasts, and reinforcing Supercheap Auto’s commitment to supporting and celebrating car culture across Australia.”

For more information, visit www.motorcultureaustralia.com or www.supercheapauto.com.au