A significant milestone has been reached in the evolution of the BW brand

BW states a complete brand refresh underscores its dedication to delivering excellence to customers, going beyond just a new logo or packaging design to reaffirm its commitment to delivering superior bearing and driveline solutions for the automotive industry.

Giving BW its own identity
Born from Bearing Wholesalers, the BW brand reportedly builds on the rich history and expertise of its past while evolving to deliver bearing and driveline solutions in a more modern and distinctive way.
“We’ve crafted a fresh identity that reflects BW’s quality and focuses on continual improvement, while retaining the reliability, expertise, and extensive product range that customers have come to trust,” BAPCOR Marketing Manager – Brand, Sonia Pace, said.
“Our updated brand identity includes a new logo distinguishing BW from its Bearing Wholesalers heritage.
“This modernised logo represents our innovative spirit and high-quality standards. Additionally, our revamped packaging enhances functionality and visual appeal, ensuring our products stand out in both performance and presentation.”

The right range
BW says it is proud to offer a full range of bearings and driveline products for the Australian and New Zealand markets including bearing, driveline, and kitting solutions.
“Our selection is meticulously curated to meet diverse regional demands, covering all your automotive needs – from high-performance bearings to reliable driveline components,” Sonia said.
Amongst the range are the following products:
• Wheel bearing kits for passenger vehicles, 4WDs, commercial vehicles, and all types of trailers.
• Hub Assemblies which are maintenance-free, direct replacement units; ready for fast, easy installation.
• Idlers and pulleys for various applications.
• Rebuild Kits – built for Australia and New Zealand vehicles consisting of premium quality products; available for Differentials, Transfer Cases, Gearboxes, and Swivel Hubs.
• Trailer Bearing Kits to suit all towing applications, including marine trailers.
“Our team comprises automotive industry experts with extensive knowledge and longstanding partnerships with global suppliers,” Sonia said.
“BW products are designed for a direct fit and engineered to perform as well as, or better than, original parts.
“Our dedication ensures that you can trust BW for quality and reliability. Our commitment to excellence in bearings and driveline solutions allows us to offer products tailored precisely to your needs.
“With this brand refresh, BW is strategically repositioned to better serve our customers’ evolving bearing and driveline needs.”

For more information, visit www.bwproducts.com.au