A SUPER(CAR) PARTNERSHIP THAT WORKS
Barry Bangay Motors says Castrol products sell themselves
Barry Bangay Motors’ relationship with Castrol dates all the way back to the 1970s, and since taking over the popular Ringwood business two decades ago, owner Joel Evans has kept the Castrol flowing.
To acknowledge his passion for the green, white and red, Joel and his team were surprised with an exclusive Supercars experience at the Sandown 500 in September, with the workshop logo integrated into a particularly special livery on the Castrol Racing Tickford Ford Mustang.
Recognised and beloved from the early years of the Japan Super GT series and Gran Turismo video games, the #55 supercar carried the iconic Castrol colours of the TOM’s Supra – generating plenty of buzz and attention across a chaotic weekend of racing.
“Attention from media and spectators was really high, and seeing our logo on there, I’ll have those memories forever,” Joel said.
“I’ve had a lot of companies try to drag me away from Castrol over the years, but for me it’s about the quality and the brand and making sure we’re offering the best product to the customer.
“Quality and reliability mean everything to us…and I don’t have to do much in terms of selling Castrol. It sells itself.”
Joel’s advice to new workshop owners was to “have good products and build trust and loyalty with customers”.
“Communication is the biggest part of building a relationship with the customer,” Joel said.
“Being transparent all the way through, with pricing and the process of the job makes a massive difference to building that trust.”
Joel gained an interest in cars and scrutineering at a young age thanks to his uncle who was president of the Victorian Porsche Club, and he said he’s loved pulling things apart and fixing them for as long as he can remember.
His journey to workshop ownership began when he was selected into the VACC Group Scheme more than 30 years ago. Since that time, he’s honed his craft in a range of settings – from service stations to prestige workshops.
Today, Barry Bangay Motors covers all aspects of mechanical repairs and servicing, including logbook servicing, electrical work, suspension modifications and engine rebuilds.
To learn more about Castrol, visit www.castrol.com.au
For more about Barry Bangay Motors, visit www.barrybangaymotors.com.au