Bilstein says it is “engineered for excellence”

Accelerated technological progress and changing consumer demands are both a challenge and an opportunity for car manufacturers.
Bilstein, as a long-standing partner of vehicle manufacturers, says it also takes this into consideration, stating that after all, “the brand stands for outstanding OE expertise, which is equally reflected in the aftermarket.”
Premium quality, extensive testing and durability are said to be the foundation of every Bilstein technology, and with its new “Engineered for Excellence” campaign, Bilstein says it is sending out a clear signal of outstanding engineering expertise.
The focus is on the wealth of technical detail in the shock absorbers and suspension systems, which is reflected in the design and visual presentation of the products.
“Our new campaign makes it clear that we are committed to the highest standards in suspension technology,” Bilstein Head of Global Marketing Campaigning, Fabian Okon, said.
“Our partners in the aftermarket can rely on us because OE quality remains our standard.”
Bilstein says it has always been a reliable partner for independent workshops.
It states its products are characterised by their outstanding quality and reliability, which enables workshops to offer their customers simply the best.
But Bilstein also goes one step further, says the company, with its Bilstein Academy offering a comprehensive support and training programme for automotive professionals.
The Bilstein Academy is divided into two strong areas: Education and Training, and Technical Support.
In the area of training, Bilstein organises free in-house training courses for workshops and offers numerous online courses that are available 24/7.
The content ranges from shock absorber production to installation in the areas of series production, tuning and motorsport.
The Bilstein Academy’s technical support is available to workshops and dealers at all times.
Workshop professionals can contact the team by email or by phone, even if the vehicle is on the lifting platform and information is needed quickly.
Bilstein says it takes a holistic approach to its partnerships with workshops and therefore supports them not only with high-quality products and training, but also in the area of communication and with advertising materials.
As part of the “Engineered for Excellence” campaign, Bilstein is targeting its communication specifically at workshops and is ensuring a clear and direct approach on all relevant channels.
The focus is on knowledge transfer and technical expertise, and workshops benefit from free training courses that offer deeper insights into the technologies and added value of the products.
With this campaign, Bilstein says it is not only making a clear visual statement, but also strengthening direct communication with its partners – for more transparency, expertise and even closer collaboration.
By providing communication and advertising material, Bilstein says it is helping workshops to advise their customers even better and convince them of the quality of the products.
It says this holistic support shows that Bilstein understands the needs of workshops and supports them in all areas of their work.

For more information, visit workshop.bilstein.com