ACDELCO BATTERY STOCKIST PROGRAM
The ACDelco Battery Stockist program is run by R&J Batteries
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ACDelco says parts distributors, battery resellers and auto electricians can leverage the reach of a globally recognised brand by joining its Battery Stockist program.
The stockist program consists of a tiered structure which allows businesses of varying sizes and scales to participate.
The allocation of resources and support for stockists will be based on the chosen tier.
A key component of the program is the inclusion of ACDelco Battery Stockist identification.
Stockists will be granted a subsidy allowance for building and vehicle signage to solidify their position as an authorised reseller of ACDelco batteries among the local community.
Stockists will also receive a substantial subsidy allowance for Local Area Marketing (LAM) to support their marketing endeavours.
They will benefit from branded merchandise, a battery catalogue, and various point of sale materials.
To enhance their selling capabilities, comprehensive training on ACDelco products, including their features and benefits, will be provided.
R&J Batteries – a major distributor of ACDelco batteries in Australia – advertises in trade magazines and runs digital campaigns to reach target audiences.
“By supporting our stockists in promoting the ACDelco brand everyone benefits. The marketing will raise brand awareness for the products which in turn will lead to more battery sales and business growth for the stockist,” R&J Batteries Marketing Manager, Leah Cushion, said.
The complete ACDelco range includes automotive, commercial, deep cycle, marine and lawn mower batteries.
Businesses interested in joining the ACDelco Battery Stockist program are encouraged to get in touch with their local R&J Batteries branch.
For more information about the program, please visit www.rjbatt.com.au or call 1300 769 282.