AUTOPROMOTEC ON A MISSION TO RAISE INTERNATIONAL ENGAGEMENT

A record number of incoming operators are expected for business matching activities with Italian exhibitors

Autopromotec 2025 will be held from 21-24 May 2025 at the Bologna Exhibition Centre in Italy, with show organisers stating that international promotion initiatives are in full swing.
The initiatives aim to establish contact with specific foreign markets, supported by various projects aimed at the presence of international operators visiting the trade fair.
As a result, organisers state Autopromotec 2025 will boast the presence of a vast ecosystem of qualified operators from the most distant and high-potential markets, including the United States and Mexico, countries from the Middle and Far East, Korea and Japan, India and Australia, as well as a special focus on the African continent.
Furthermore, thanks to their network of agents and representatives, relations with numerous foreign associations, and ties with other trade fairs in a co-promotional framework, the organisers say they are working to welcome additional groups of professional operators from numerous EU and Eastern European markets, the Caucasus region, and South America during the upcoming edition of the trade fair.
The aim is to offer the greatest number of business opportunities to exhibiting companies, but also to put buyers in touch with all the product innovations, which in many cases will be previewed at Autopromotec 2025, the first international showcase for numerous segments of the automotive aftermarket.
Special attention will be paid to foreign associations, for which a calendar of events is being planned that will address the main topics and challenges of the sector.
Over the years, Autopromotec has consistently strengthened its international vocation: at the last pre-COVID edition in 2019, 119 thousand professional operators, and over 21 thousand foreigners from 136 countries, visited Autopromotec – figures which are expected to be confirmed or further adjusted in this forthcoming edition of the event.
“Internationalisation is one of the key aspects of our trade fair event,” Autopromotec Chief Executive Officer, Renzo Servadei, said.
“Indeed, exhibiting companies are strongly export-oriented: in some production sectors, export quotas reach and even exceed 90 percent of turnover.
“For Autopromotec, internationalisation means getting into the thick of the business, exchanging different points of view on our industry, sharing best practices and much more.
“For this reason, in order to better accommodate our colleagues and partners from abroad, in addition to B2B activities, a whole series of moments of cultural exchange have been planned to introduce our territory and the traditions of the Motor Valley, the cradle of our fair”.
Autopromotec is an international exhibition for automotive equipment and aftermarket products that takes place every two years at the Bologna Exhibition Centre.

For more information, visit www.autopromotec.it