The Burson Auto Parts stand was very popular at the three-day Expo

At the Australian Auto Aftermarket Expo (AAAExpo), Burson Auto Parts showcased the company’s renowned House of Brands with the highly successful Burson EzyParts online parts sourcing and ordering system, and Precision Equipment, with a live demonstration of the latest wheel alignment, wheel balancing and tyre changing machines demonstrating strength in the trade space.
The Burson Auto Parts stand was a hit with many trade customers, featuring the latest braking range, tools, oils, filters, and equipment.
A 360-degree history experience dating back to the brand’s beginning in 1971 showcased how the business has progressed throughout the years and provided attendees with a deep understanding that the heart of Burson Auto Parts is and always will be to service the automotive aftermarket trade.
Visitors to the stand also had an opportunity to Shift and Win prizes through its very own claw machine, with many customers taking this opportunity to test their gaming skills to win Burson-branded merchandise.
With mechanics, performance shops, panel beaters, auto-electricians, braking and tyre shops walking through the Burson stand, customers were able to touch and feel parts that make their lives easier.
Backed by an industry leading team that provided knowledge, tips tricks and advice, Burson says it cemented that it is there for its customers and committed to fostering long lasting relationships that help the wants and needs of the trade.
The team at Burson say they were proud to be a part of an industry leading expo which provides great collaboration, innovation, training, and growth for not only the Australian automotive trade, but its team as well.
BAPCOR Trade Group Marketing and Communications Manager, Fiona Gotas, was extremely proud to see the months of effort, planning, preparation, and execution to make the Burson Auto Parts stand what it was.
“This has been our most successful industry expo show yet! The opportunity for the Burson team to engage with so many of our trade customers in the one place is highly valued by all of us,” Fiona said.
“Burson will continue to work tirelessly to be Australia’s number-one choice for automotive aftermarket parts, workshop accessories and workshop equipment and looks forward to being involved with future industry events.”

For more from Burson Auto Parts, visit www.burson.com.au