After two and a half decades, DBC2 remains dedicated to the auto aftermarket

DBC2, a leading Australian automotive aftermarket marketing agency, is celebrating its 25th year in 2025 with the launch of a new project car, logo, and an event to recognise those people that have supported the business over the years.
Now Melbourne based, DBC2’s origins started in Canberra in early 2000 under the original brand DBC Sports, and the agency has had a series of different looks over the 25 years.
In 2025, DBC2 has unveiled a specific 25th Anniversary logo that recognises the significant milestone, with a nod to its roots in motorsport marketing.
“If you had said to me 25 years ago that the tiny business that I started from my spare bedroom would still be around and thriving, I would have thought you were crazy,” DBC2 Managing Director and Founder, Dale Brittain, said.
“I am immensely proud of not only the 25 years but the accomplishments we have made along the way.
“We have and continue to work with some of the biggest brands in the automotive aftermarket. When I look at our list of clients, I find a need to pinch myself to accept what we have been able to achieve. It is very humbling.”
Dale says DBC2 remains dedicated to the auto aftermarket and is focused on delivering cutting edge marketing.
“We have had many opportunities to move into other industries over the years but the reality is, our passion and expertise sit with cars,” Dale said.
“I know that has potentially limited ourselves, but we love what we do and I think I speak for the whole team on that one”.
In 2020, DBC2 built a Ford Mustang project car to recognise its 20th year and for its 25th, it is a case of DeJa’Vu. The new 800+ horsepower Mustang was unveiled in early April with one-off colours and accents and special 25th anniversary livery.
“Our 20th year Mustang was a real success for us. It made the front cover of major motoring magazines and gave us digital content for both our clients and ourselves,” Dale said.
“Our 25th year car is another level and I’m absolutely rapt with how it’s turned out. I’d like to give a shout out to Rob Herrod from Herrod Performance, Brad from Jaxxon Wrapz, and Marco from Benzina Stables for their immaculate work and support.”
DBC2 25th year celebrations will culminate with an alumni-styled event in May, hosted at its new headquarters in Thomastown.
Every previous staff member and those people that have been instrumental in the success of DBC2 have been invited for a night of memories and nostalgia.

For more information, visit www.dbc2.com.au