Why quality tyres are your best investment in challenging times

When faced with challenging economic times, it can be tempting for consumers to cut costs wherever possible.
However, one area where compromising quality can have significant consequences is with tyres.
Tyres are the only part of a vehicle that keeps you connected to the road, making them critical for safety, performance, and efficiency.
Bridgestone explains that investing in high-quality tyres offers numerous benefits that go beyond mere transportation from point A to point B.
For instance, saving on fuel – Bridgestone says its Bridgestone Ecopia range features low rolling resistance technology, which is designed to reduce fuel consumption and lower CO2 emissions without compromising on safety or comfort.
It states this innovation is particularly valuable in the current era of heightened environmental awareness and fluctuating fuel prices and by choosing tyres that enhance fuel efficiency, consumers can not only save money in the long run but also contribute to reducing their environmental impact.
Similarly, wear life guarantees can offer customers assurance on the wear life of their product.
Bridgestone’s network Bridgestone Select Tyre and Auto and Bridgestone Service Centres offer a 50,000km* wear life guarantee on their exclusive Turanza Serenity Plus* product.
Engineered to deliver exceptional handling and braking performance, ensuring drivers can navigate roads safely and confidently, Bridgestone says the Turanza Serenity Plus tyre is an excellent example of how premium tyres can enhance the driving experience.
Additionally, it says the Turanza Serenity Plus provides a quieter and more comfortable ride, which is essential for long journeys.
Bridgestone states the 50,000 km wear life guarantee further underscores the durability and reliability of these tyres, offering peace of mind and excellent value for money.
When it comes to purchasing tyres, it is crucial to buy from a reputable and trusted brand. Voted the most trusted tyre brand^ in Australia for 11 consecutive years and ranked among the top 10 most trusted brands in the country, Bridgestone says its commitment to quality, innovation, extensive product range and customer satisfaction further reassures customers of their decision to choose quality tyres for their vehicles.
While the temptation to save money is understandable during tough times, Bridgestone says investing in high-quality tyres is a decision that pays off in terms of safety, efficiency, added value and overall driving experience.
By choosing premium quality tyres, it states consumers can ensure they are making a wise investment that will serve them well on the road ahead.

For more information, visit www.bridgestone.com.au

*Only available at Bridgestone Select and Bridgestone Service Centres. To qualify for the Bridgestone Wear Life Guarantee, terms and conditions apply, see www.bridgestone.com.au
^2024 Reader’s Digest Most Trusted Brand survey