Choosing the right oil for a vehicle has become increasingly difficult for the average customer

This challenge is driven largely from the growing demands and specifications set by OEMs, which have led to an expansive and complex range of products to navigate.
When searching for engine oil, customers typically follow one of several common approaches:

1. Make a best guess and select the product they think is suitable for their vehicle. This creates the risk of choosing the wrong product and could lead to severe vehicle damage. This could also impact their opinion of your brand.
2. Ask someone at the counter who may potentially use an available Oil Advisor Tool for Lubricant Recommendation. This increases the chance of the counter staff suggesting an alternative brand.
3. Are not confident on selecting a suitable product and decide to leave – no product selected means a missed sales opportunity.

Obviously, none of the scenarios are beneficial for lubricant brands and sales performance.
To support your customers, Infopro – a brand of Haynes – says there are tools available on its OATS Platform to consistently recommend the right product, 24/7 and accessible for all your customers.
These tools include:

• Oil Advisor: finds the right product based on the selected equipment in just a few seconds. This allows you as a company to support your customer search, resulting in a satisfied customer, matching the right quality product, and increased sales.
• Analytics: entering new markets, evaluating the current product portfolio or optimising your product range will always be key challenges. As a lubricant data insight specialist, OATS says it can help you define your strategy by providing the data you need to maximise sales opportunities across the APAC region. OATS states it combines unparalleled market insights with oil recommendation data from the most recent car parc data. It says its relevant market information is always fact-based and actionable to give your company a competitive advantage.
• Lube Surveys: enable your sales team to capture all vehicles and equipment for a customer’s fleet and develop a proposal with the right products and quantity of lubricants as per OEM specifications to support the running of equipment over a term.

OATS says it is “the world’s leading supplier in lubricant data for the oil industry.”
This data, found in the world’s largest lubricant database, helps customers to answer the important question of “which lubricant does my equipment need?”
It does this through:

• Functional flexibility: including product tiering to deliver good, better, best alternatives and provision of portfolios to deliver matching across brands and markets to suit different requirements.
• Integration: product codes and additional information such as product descriptions, codes, pack sizes, pack shots plus TDS and MSDS links available in the product resource portal.
• Extensive reporting: indicating product coverage, gaps and opportunities.

OATS invites you to contact its Australian based team to understand the value of utilising its enhanced lubricant solutions within your oil or parts reseller business by emailing muhammad.paracha@infopro-digital.com

To learn more, visit www.infopro-digital.com