Sponsoring high-performance vehicles and talented drivers is a natural fit for the premium retailer and automotive service provider

JAX Tyres & Auto has recently expanded its partnerships in Australian motorsport, signing Supercars champion David Reynolds for the seventh year and Team18 for the second consecutive year.
The company says its ongoing relationships with Team18 and David Reynolds underscore its commitment to the Australian motorsport industry, positioning it as a leader in both performance and customer service.
JAX Tyres & Auto says it is also committed to supporting important causes through its sponsorships.
In 2024, David auctioned off his pink helmet for the second consecutive year at the Boost Mobile Gold Coast 500 to raise funds for the National Breast Cancer Foundation (NBCF), continuing the relationship with the organisation.
In terms of local sponsorship, JAX Tyres & Auto sponsors Townsville based Pitstop Racing, which has its own race track.
Its sponsorship of Mark Bailey also continued, with him competing in the 2024 Trico Trans Am series with TFH Racing; and last year, JAX Tyres & Auto Fairy Meadow sponsored a car for the 2024 spring edition of the Shitbox Rally, alongside JAX Tyres & Auto Gosford’s annual participation in the event.
These latest sponsorships, coupled with the company’s consistent focus on delivering a premium customer experience, allow JAX Tyres & Auto to continue building on its solid reputation.
“Our continued partnerships with Supercar champions David Reynolds and Mark Bailey ensure we remain active participants in a community we are passionate about. Motorsport and racing align perfectly with the values we uphold in our own business—quality, performance, and expert service,” JAX Tyres & Auto Chief Executive Officer, Steve Grossrieder, said.
“The prominent branding across teams, cars, and drivers positions JAX in a space where automotive enthusiasts connect with our brand, while also creating opportunities for franchisee engagement.”
Recently nominated in the 2025 CX Awards and Inside Retail’s Retailer Awards, JAX Tyres & Auto is moving from strength-to-strength.
With more than 90 stores across Australia, the company says it is one of the nation’s most respected and professional tyre and mechanical retailers, specialising in tyres, wheels, suspension, vehicle servicing, and safety checks.

For more from JAX Tyres & Auto, visit www.jax.com.au