MOBIL 1 LAUNCHES LEGEND VS LEADERBOARD RIVAL EVENT SERIES ON FORZA MOTORSPORT

The series will star professional global race car drivers such as Tony Stewart and Jamie Chadwick

The Mobil 1 brand recently announced its expanded collaboration with award-winning racing video game franchise, Forza Motorsport.
The new Legend vs Leaderboard Rival Events made possible by this partnership will allow gamers and race fans around the world to compete against professional motorsports drivers such as racing legend Tony Stewart and recent INDY NXT winner Jamie Chadwick on Maple Valley, a United States-themed, Mobil 1-branded, in-game track.
New celebrity drivers will be featured in the content series throughout the remainder of 2024. Each month, a new legendary driver will take on the Maple Valley track, providing ongoing challenges, new prizes, and additional content for audiences to enjoy.
The collaboration continues the celebration of the Mobil 1 brand’s 50th anniversary through exclusive branded content, a chance to win incredible prizes, and the opportunity to beat iconic motorsport drivers’ timed laps on the 4.81km virtual course.
The Forza Motorsport collaboration also marks the Mobil 1 brand’s largest campaign in the video game entertainment space and celebrates both the Mobil 1 team’s 50-year legacy and its longstanding passion for racing.
“We are thrilled to bring this iconic collaboration to life with Forza Motorsport to continue the celebration of the Mobil 1 brand’s historic 50th anniversary,” Mobil 1 Global Brand Manager, Laura Bustard, said.
“This collaboration signifies our continued commitment to innovation and excellence in motorsports while also showcasing our passion for racing beyond a physical racetrack but increasingly in the virtual world.
“We are proud to have created a dynamic and immersive experience for gamers and race fans that allows us to celebrate our legacy, and we cannot wait to see fans share in the excitement by racing against a variety of professional motorsports drivers.”
Forza Motorsport, created by Turn 10 Studios and Xbox Game Studios, continues to be one of the premier racing games by giving players an opportunity to participate in racing events around a variety of both real and fictional tracks – including some of their favourite tracks – available in-game.
The Legends vs Leaderboard Rival Events kicked off on July 25 and will run through to December 11 2024, with five different events for gamers and race fans to participate in.

To stay up to date, please visit https://promotions.mobil.com/offers/Mobil1Gaming-forza