Meguiar’s and Elf Lubricants have taken starring roles in supporting Australia’s international enduro

MotorActive was pleased to announce recently that two brands for which it is a distributor in Australia, Meguiar’s and Elf Lubricants, have signed significant partnerships with the Bathurst 12 Hour.
Meguiar’s, a globally renowned and leading car care brand, will become the title partner of the Bathurst 12 Hour from 2025, while Elf Lubricants has signed on as the Official Oil Partner.
Distributed in Australia by MotorActive since 1990, the new partnerships renew a longstanding relationship between the Australian-owned business and Australia’s international Enduro that dates to the event’s early days as a GT classic in 2013.
MotorActive says the new multi-year title sponsorship agreement will see the Meguiar’s Bathurst 12 Hour continue to grow as one of the world’s leading and most iconic GT endurance races, while partnering with a brand globally respected as best in class.
“Meguiar’s is about the celebration of cool cars, on and off the track and when it comes to fast and cool there’s nothing better than an international GT endurance race at Mount Panorama,” MotorActive Managing Director, Bruce Morrison, said.
“Meguiar’s is known around the world for its passion for the car hobby and for motorsport and we want to bring that passion back to fans who love the event as much as we do. It is terrific to see how engaged they are and how they support the event in greater numbers every year.
“This is the renewal of a great partnership, this time with Meguiar’s as the headline brand, and we’re going to hit the ground running now, in the lead up the race next February.”
Bruce is also excited about the new partnership between the event and Elf Lubricants, for which it was recently appointed as an Australian distributor.
Elf Lubricants are closely linked with high performance motorsport and GT Racing in particular, with MotorActive stating the brand has a reputation for superior product quality, innovation and technical expertise, as well as a rich heritage in style and prestige, along with a passion for endurance motorsport.
“There’s a deep and trusted relationship between Elf Lubricants and GT racing around the world. Where you see one, you often see the other,” Bruce said.
“Bathurst is an incredible place and the 12 Hour is a fantastic race so joining forces with them to showcase the Elf Oils brand makes a lot of sense.”

For more from MotorActive, visit www.motoractive.com.au