Aeroflow Performance and Summernats have announced a 2023 Event Program partnership

Following the success of its activation at MotorEx earlier this year, Aeroflow has committed to growing its event activation program significantly in 2023, with Summernats 35 kicking off a new partnership.
“MotorEx exceeded our expectations,” Aeroflow Performance Event and Competition Manager, Morice Mcmillin, said.
“Engaging with existing and potential customers face-to-face is invaluable, as it provides us with the opportunity to educate them about our extensive and continually expanding range of performance products.”
Since 2010, Aeroflow Performance Products says it has built a reputation for producing a range of quality parts that deliver excellent value for money and also cater for everything from Hot Rods, Street Machines and all-out Race cars.
“Today, our performance parts catalogue includes over 11,000 items across fittings and hoses, fuel system components, performance turbochargers, ratchet shifters, air and oil filters, oil systems, silicone hoses, fabricated tanks, alternators and workshop tools,” Morice said.
“Aeroflow Performance Products are created by car enthusiasts, for car enthusiasts, so the decision to grow our event activation program was easy as it aligns with our passion and our core customer base and coming on board as the Summernats Cruise Route sponsor is the perfect way to kick this event season off.
“You’ll be hard pressed to not find something from the Aeroflow Catalogue on a car at any one of these events, so the decision to support those that support us was an easy one.”
In addition to returning to MotorEx in 2023, Aeroflow has grown its events program, securing sponsorships at Summernats, RockyNats, Motorvation and Red CentreNats.
“We’ve enjoyed a long and mutually beneficial relationship with the team at Aeroflow,” Summernats Co-Owner and Director, Andy Lopez, said.
“It’s exciting to see them step up and take the naming rights for the Summernats Cruise Route. It’s a great fit for the business as it allows Aeroflow to promote several different brands from their range.”
Curated by the team at Media Scrum, the Aeroflow package extends way beyond what would be considered a traditional events program.
“Working with the team at Media Scrum has certainly opened our eyes to the value of committing to an event program,” Morice said.
“They invested the time to understand our business and created a plan that allows us to engage with our target audience across a full 12 months, as opposed to a burst of activity around each event.”
In addition to event activations, Aeroflow’s deal includes a series of solus EDMs, EDM inclusions and promoted social media posts across the campaign period.
“The combined digital footprint of these five events is enormous,” Morice said.
“The EDM database exceeds 70,000, and the Summernats Facebook page alone has more than 370,000 followers.
“We already have big plans to grow our brand equity, increase engagement and drive sales leveraging these audiences.”
The combined annual attendance at these five unique events already exceeds 220,000, and that number is forecast to grow again in 2023.
“Product sales at our events have already exceeded $30 million,” Andy said.
“And with more than 600,000 potential online customers in our car enthusiast network, we expect to see more businesses take inspiration from Aeroflow’s playbook and book packages that take in all five of our events.”

For more information about Aeroflow Performance and Summernats, visit www.aeroflowperformance.com and www.summernats.com.au