NEW TYRE TOXICITY AND EMISSIONS DATA COMING SOON
The new data release follows the acquisition of DriveRightData by InfoPro Digital Automotive
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InfoPro Digital Automotive purchased DriveRightData earlier in the year.
The acquisition has allowed InfoPro Digital Automotive to add to its comprehensive data of over 20 years of tyre and wheel fitment expertise and solutions which is used globally by the tyre and wheel industry.
Australian and New Zealand regional information is powered by a vehicle drop-down and
Rego search which can return OE and OE Optional tyre fitments plus wheel and aftermarket fitment data.
The Rego search method reportedly presents the consumer with a cleaner vehicle description output with improved accuracy returning a one-to-one search for 99 percent of vehicles.
The data can be easily integrated into consumer facing websites or internal systems to streamline tyre and wheel selection and create “amazing and effective” tyre and wheel buying journeys.
The quality of the data is also said to reduce returns and exchanges by ensuring customers get the right fit for their vehicle, enhancing customer satisfaction and building trust for the customer to complete the order basket.
Tyre Price Analytics tools can also be made available for the region to analyse competitor B2C tyre pricing and optimise pricing, further helping retailers to maximise profits and ensure they provide competitive pricing.
Additionally, for the professional wheel market, technical services are available to aid in the wheel design process with caliper drawings and wheel analysis, ensuring fit against target vehicles and maximising the marketability of the wheel design.
Coming soon, DriveRightData will also be launching its new to market Tyre Toxicity and Emissions data.
This new data will enable retailers to provide detailed insights into the environmental performance of tyres.
Included will be technical information on the composition of each tyre plus the emissions produced when the product is fitted to a particular vehicle.
These new data sets are being rolled out in 2024 to allow retailers to help consumers make more informed decisions on the tyre products they purchase and to align with imminent legislation in North America and Europe.
If you would like to view the core vehicle fitment data available, a free trial access to a demo site is available.
For more information, visit www.driveright-data.com