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  • KEEPING YOUR BRAND RELEVANT

    In this article, automotive marketing specialist MotorActive presents a case study for keeping brands relevant in the marketplace The automotive landscape is littered with great products and brands that have..


  • THIRD PARTY TRADE MARKS

    Often third party trade marks are used for advertising aftermarket products and automotive services to inform potential customers the type of vehicle the product or service is suitable for If..





  • PUTTING THE TRADE FIRST

    Burson Auto Parts is proud of its ‘trade first’ focus When Burson Auto Parts General Manager, Frank Petruccelli, joined Bapcor in June of 2019 following two decades with the Blackwoods..




  • WHAT’S NEXT?

    What will your business look like in 10 years’ time? If you have got a business plan tucked away in a drawer or on the shelf, maybe you have a..


  • AUTOCARE TACKLES THE BIG ISSUES

    ‘The Automotive Aftermarket in 2023 and beyond’ and more will be examined at the Brisbane show Autocare is an unparalleled aftermarket training and networking event for automotive technicians and business..