Racer Industries says connecting directly with its customer base via Motorsport Australia simply makes sense

Leading motorsport retailer Racer Industries is proud to announce a two-year extension of its partnership with Motorsport Australia, the sport’s governing body since 1953.
The link between the pair commenced in 2022, with Racer Industries set to continue as the Official Race Accessories Partner of Motorsport Australia, the Shannons SpeedSeries, and the Bosch Motorsport Australia Rally Championship.
Further to its current arrangements, Racer Industries’ sponsorship will also encompass Motorsport Australia’s successful development program, First Gear, and Motorsport Australia Esports.
Established in 2004, Racer Industries is a family-owned Australian business that supplies race suits, gloves and boots, race underwear, seats and harnesses, driver safety apparel, fuel systems, fire extinguisher systems, steering wheels and components, race preparation parts and equipment, and Hyundai X3 parts, amongst a multitude of other products and services.
Over the past twenty years, Racer Industries has grown to become a leading motorsport racing parts and accessories importer, while also hosting a leading online motorsport and racing parts store.
“Since joining Motorsport Australia in 2022, we have been pleased with the direction of our partnership, so it was an easy decision to continue with what we had, as well as expand our support,” Racer Industries’ Business Development Manager – Performance, Mathew Nilsson, said.
“Motorsport Australia is committed to growing the sport at all levels, and we are more than happy to be part of that progress and provide competitors with high-quality products.
“Obviously, motorsport can be quite costly, which is why we aim to provide competitors with the highest-quality gear at the best price.
“We look forward to another two years of working closely with Motorsport Australia to add value to the motorsport industry, its competitors, and its volunteers.”
Meanwhile, for Motorsport Australia, the partnership with the leading supplier in the industry is a comfortable fit.
“We are pleased Racer Industries has chosen to expand its backing of Motorsport Australia and our assets, and I thank Mathew and the team at Racer Industries for their ongoing support,” Motorsport Australia Chief Executive Officer, Sunil Vohra, said.
“It is a successful family-owned business that shares many of the same core values that we do at Motorsport Australia, and we look forward to working with them again for another two years.
“The brand has already had a strong presence at many national events, especially the Shannons SpeedSeries, so I encourage Motorsport Australia members to check out their ever-growing catalogue of impressive merchandise.”

For more information, visit www.racerindustries.com.au