The automotive parts and accessories company has revealed its new brand and marketing identity for Australia and New Zealand

Repco, a 102-year-old automotive icon, has revitalised its logo, tagline and marketing with a refreshed look and message.
The centre-point of Repco’s new identity – the phrase ‘Gets you goin’ – refers to the emotive drive of the company’s many passionate customers and the role Repco plays in invigorating their shared love for cars.
“Repco’s new brand line Gets you goin’ has been inspired by our customers,” Repco Chief Executive Officer, Wayne Bryant, said.
“Everything that our customers and Repco Crew do with cars gets us goin’, and our customers want us to join them in showing our shared love for cars.
“Repco has long been the trusted automotive parts and accessories go-to for workshops and people who love cars, right across Australia and New Zealand.
“For more than a century we’ve been getting cars, people and automotive businesses goin’ and we’re celebrating this with our new voice.”
Repco’s credentials in retail and trade automotive markets run deep. The company supplied the engine parts for Australia’s first Holdens. It also built the engine that powered Sir Jack Brabham to the 1966 F1 World Championship, and Repco even created a one-of-a-type Research Concept Car called the Repco Record in the late 1950s.
Repco also enjoys an extensive local motorsports history, which includes success in Formula 5000, Sportscars and Sport Sedan racing to now being the naming rights partner of both the Repco Bathurst 1000 and the Repco Supercars Championship.
Repco has brought to life its passion for all types of cars in its newest series of advertisements, and some of the project cars appearing in the new ads owned by Repco team members.
Repco developed its all-new marketing program in conjunction with award-winning Melbourne-based marketing agency Thinkerbell.

For more information, visit www.repco.com.au