Trade just got ‘super’ for Supercheap Auto and its trade customers

The Australian and New Zealand automotive company has officially launched a major initiative which it says cements its position as a serious player in the auto trade.
The recent public launch included the unveiling of two brand-new, purpose-built websites – one for Australia and one for New Zealand – designed for automotive workshops, businesses in the automotive trade, and other trade-based industries.
“The Supercheap Auto Trade websites are one of the most important initiatives that we have undertaken and the public launch is a very special moment for us,” Supercheap Auto Managing Director, Benjamin Ward, said.
“We have spent several years researching and investing into a trade platform that represents just how serious we are about trade.  
“For workshops and other trade businesses, we have used the very latest in technology to make buying auto products not only easy but efficient. 
“We know our customers are extremely busy so saving them time was our biggest priority.”
Amongst a host of new features is something which Supercheap Auto believes to be the first of its kind for the automotive industry.
The Supercheap Auto Trade websites will offer a Barcode Scanner facility where customers can scan any product, whether in store or at their workshop and it will provide full product information, including the tailored trade price.
From there, customers can add products directly to the shopping cart and have them delivered or use the rapid 30 minute Click and Collect now available at Supercheap Auto locations.
“We have also developed a full Account Management section that allows workshops to control their purchases and spending limits as well as view past invoices and apply for increases on 30-day credit accounts,” Benjamin said.
“What is particularly impressive is the ability to give access to all employees and even apprentices so they can have the benefit of exclusive trade pricing whilst the Account Holder is in full control.”
Supercheap Auto says there’s plenty of smarts behind the new e-commerce platform that integrates with all the key attributes of the website.
It says repeat and large orders have become ‘super’ easy and fast with a dedicated area to order bulk products and a re-ordering system for those items that are purchased on a regular basis.
This means that customers can quickly reorder from a previous invoice or utilise the new Quick Order Form that’s designed to save time when placing a large order or stocking up on common items.
“In total, trade customers will have access to over one million products online from all of the biggest brands and the Supercheap Auto Trade team have ensured that pricing is not only ‘super’ competitive but is shown clearly and accurately on the new website,” Benjamin said.
The new website was not the only part of the Supercheap Auto Trade initiative announced at the launch.
“Our commitment to automotive businesses doesn’t stop at just a cutting-edge website,” Benjamin said.
“We have built a dedicated team of Trade Experts that are available seven days a week. So, if our customers need help, want to make a payment or place an order, specialised advice and assistance is only a phone call away.
“All in all, the new Supercheap Auto Trade offer is about saving our customers time and providing the very best value. Trade just got super.”

For more information, please visit www.trade.supercheapauto.com.au or www.trade.supercheapauto.co.nz