The Don Kyatt Group has announced it is taking its Terrain Tamer and Flashlube brands to North America

Terrain Tamer’s journey has been one of growth across its entire time in business, since first opening in 1969 in Melbourne’s South East certainly, but particularly over the past five years, which has seen it not only open a second Papua New Guinean location in Lae, and its 10th Australian location with a branch in Townsville, but also successfully expanding into new markets in the capitals of Cape Town, South Africa, and Santiago, Chile.
On 1 October 2024 the brand is set to open its 19th and newest site and the ninth internationally, expanding into the USA with a warehouse in Stockton, California; a short drive inland from San Francisco.
Georg Esterer, who is the former operator of Californian business Cruiser Brothers, a Terrain Tamer reseller for the past 10 years, will take the helm as manager of the branch, and use his and his team’s extensive industry knowledge to help build the brand throughout the North American region.
Having already spent a week in Melbourne earlier this year for on-site training with the management team at Terrain Tamer’s head office, Georg is well versed in the company culture and operations of the brand, and ready to adapt it to the local market he knows so well.
“We have had a number of wholesale customers in North America for almost 40 years, but to do our brand justice, with 60,000 lines, our own operation is required,” Terrain Tamer General Manager, Brent Hutchinson, said.
“The US consistently has the third highest number of visitors to our website in the world, even though we have never been on the ground ourselves.
“It may seem strange after 55 years, but only now are we ready for the rapid product development that the US demands, as we need to adapt our offering for their car parc.
“When we reached out to one of our distributors about being part of our journey, there was an instant ease that only comes with a natural fit.  Georg, Roark, and their team have robust knowledge of the North American 4WD market, they are rusted on to their customer base.”
“We understand the challenge of taking an Australian brand into the American market but we are all excited by the work and adaption ahead of us.”
Along with Terrain Tamer’s 4WD Parts, the Californian warehouse will also stock the company’s Flashlube products, offering a range of lubricants, additives, grease, and preventative engine maintenance hardware such as Diesel Pre Filters and Catch Cans.
The news of the company’s expansion was marked with a visit from Victorian State Parliamentary Minister, the Honourable Melissa Horne, who visited the Don Kyatt Group head office, along with local government Minister Sara Connolly to congratulate company Managing Director and Founder Frank Hutchinson and General Manager Brent Hutchinson on the announcement.

For more information on Terrain Tamer’s expansion, call 1300 888 444.