TJM NOTCHES UP A HALF-CENTURY
The company says it will continue to take the lead into the next 50 years
In 2023, TJM will be launching its way into its next half-century of 4×4 innovation.
Over the last 50 years, the business has established over 80 sites across Australia with distribution hubs in Asia, Europe and North America, making TJM a global success story.
Now, as it enters the next chapter with a bright future filled with opportunities, from providing more light weight accessories and enhancing the sustainability of 4x4s to engineering the latest in off-road safety technology, TJM says it will continue to “take the lead.”
Warping back to where it all began in 1973, we find best mates Lloyd Taylor, Cliff Jones and Steve Mollenhauer carving up the sand dunes in their FJ40 Land Cruisers and Ford F-100s.
The trio struggled to find the bull bars and roll bars they needed to safely enjoy the great Australian outdoors, and so in true Aussie spirit, they decided to do it themselves, creating what is known today as TJM.
Over the decades the business has grown from strength to strength, from its first polished alloy bull bars in the 80s, to winning a design award for being the world’s first business to offer airbag sensitive bull bars in the 90s, to today, where it says it continues to outperform and innovate to stay step ahead of the competition.
Group General Manager of TJM parent company Aeroklas Asia Pacific Group, Greg Kelly, discussed this important milestone and what lies ahead for TJM.
“From the day TJM started, the cornerstone of this iconic great Australian brand has been innovation,” Greg said.
“It is part of our DNA. We will continue to create enhancements to off-road vehicles that will delight and excite our customers. It is what we do.
“We see the next 50 years as being very much in our control. The future is bright and offers a myriad of possibilities for TJM.
“We have worked hard to identify a variety of growth markets and diversified trading opportunities that will deliver even more value to our customers and shareholders.
“So, the time is now, and TJM has an incredible chance to take control of our destiny, to harness and deliver on these opportunities, transforming possibilities into commercial reality.
“As we reach this milestone, it is important to acknowledge the past. There have been so many people that have played vital roles in building TJM into what it is today.
“We respect and pay tribute to the vision of our founders and thank the many employees and loyal customers along the way for their critical contribution to the success of TJM.
“I am looking forward to seeing TJM ‘Take the Lead,’ now and into the next 50 years.”
To learn more about TJM and its 50 year celebrations, visit www.tjm.com.au/50years